Suncrest Diamonds

Suncrest Diamonds, a provider of HPHT color diamond services and jewelry, were a new company and needed marketing materials that would establish their brand and educate customers about HPHT color diamonds and why they offered superior value over natural fancy colored diamonds. They requested a variety of materials to support their efforts.

Website:

  • provided a sections for news and events to support their online and traditional media campaigns
  • A new product section that showcased Suncrest’s new line of jewelry, with category filtering
  • developed a featured retailer section that would integrate with their SEO marketing and help customers find a jewelry store near them, providing value and co-marketing with their featured retailers.
  • Created a education section that focused on educating retailers and potential customers about the value of HPHT color diamonds vs. Natural color diamonds.

Marketing Communication Materials:

  • Business cards, letterhead, envelopes, powerpoint template
  • Designed a 10 x 10 trade-show booth
  • Created a product catalog
  • brochure and datasheets

Advertising Materials:

  • Magazine ads
  • Gif animations for web banners
  • Product and educational videos
  • Product photography

Internet Marketing:

  • SEO
  • Google Adwords
  • Web analytics
  • Social media campaigns
  • Email Campaigns

 

Project Info
  • Company : Suncrest Diamonds
  • Role : Marketing Manager | Digital Designer