Brady Mining, a manufacturer of high-performance, diamond, roof-bolt-bits for the coal mining industry, was acquired by US Synthetic in 2008. I was tasked with managing their brand by developing content for their website, designing magazine ads, datasheets, brochures and all pertinent marketing communications materials needed to support their sales teams in the field or at trade shows. I also helped Brady Mining transition its brand to US Synthetic Mining by re-designing their existing website as well as all of their marketing collateral. I also managed their online SEO and Google Adwords campaign, resulting in a more searchable website, with stickier content that provided more traffic and leads from their website.
- Company : US Synthetic Mining
- Date : 2008-11-01
- Role : Marketing Manager | Digital Designer